Analytics

Denis Smirnov

Everything you need to know about Bounce Rate

Why marketers love bounce rate ? Bounce Rate gives us the general perspective of a website engagement level and quality of traffic. It’s a simple and quick way to monitor the overall website or...

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Denis Smirnov

Value of a few metric or importance of a measurement plan

Value of a few metric  The digital world generates tons of data every day. Tons of data means tons of metrics to keep look at. Do we need all of them? I don’t think so… Do we need 10 met...

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Denis Smirnov

Importance of Google Tag Manager

What is Google Tag Manager (GTM)  This tool allows marketers without coding experience add small snippets of code to a website. These snippets send data about&nb...

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Denis Smirnov

Difference between Users

Difference between Users, Sessions, Pageviews, Unique Pageviews  How it all related to GDPR?  How Google Analytics identifies Users?  Google analytics assign a unique ID for e...

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