Why marketers love bounce rate ?
Bounce Rate gives us the general perspective of a website engagement level and quality of traffic.
It’s a simple and quick way to monitor the overall website or...
Value of a few metric
The digital world generates tons of data every day. Tons of data means tons of metrics to keep look at. Do we need all of them? I don’t think so… Do we need 10 met...
What is Google Tag Manager (GTM)
This tool allows marketers without coding experience add small snippets of code to a website. These snippets send data about&nb...
Difference between Users, Sessions, Pageviews, Unique Pageviews
How it all related to GDPR?
How Google Analytics identifies Users?
Google analytics assign a unique ID for e...
Hi, I’m Denis Smirnov, Founder of Metricsbyte.
I’m from Saint-Petersburg, Russia. I am a digital marketer who realised power of data and decided to focus on analytics side of digital marketing.
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