About

Hi, I’m Denis Smirnov, Founder of Metricsbyte. 

I’m from Saint-Petersburg, Russia. I am a digital marketer who realised power of data and decided to  focus on analytics side of digital marketing.  

The idea behind this website is to educate marketers on how to measure the digital performance and get the most from digital campaigns.  

My blog includes practical examples  from the digital analytics world on how different websites, campaigns can be measured, analyzed and optimized. 

Also I’ll be preparing step by step guides for popular analytics software such as Google Analytics, Tag Manger, Optimizer or Data Studio.